Watch This Space!

 

Spring / Summer 2011

 Classic

 Edgy

Effortless

Modern

 Simple and Androgynous

Someone to Watch

Who is Irwin and Jordan?

Zoe Jordan, daughter of Formula 1 boss Eddie Jordan started her brand Irwin and Jordan in 2007.

She is fairly new to the scene however she is already well on her way to fashion stardom. She has been best described as "the boys’ best friend and the girls’ confidante” and my MUST WATCH designer at this weeks London Fashion Week. Last year she won BFC/ELLE Talent Launch Pad for SS11 & AW11 and can now add celebrities such as Sienna Miller, Rachel Bilson, and Helen Christensen to her cult following. Zoe Jordan is making waves and in my eye's is shortly going to be giving high end designers a run for their money this year with lines such as her Spring / Summer above.

Her Designs:

• Are classic with an edgy twist
• Modern but with a timeless elegance
• Vintage whilst remaining fresh and clean
• She provides androgynous influences with feminine cuts

Prepare yourself to be blow away by Zoe Jordan's creative skills through her understated, effortless designs. Whether it be a Tailored Jacket, Silk Shits Boxy Harem Trousers or a simple T-Shirt her award wining style shines through every piece and speaks to its wearer.

I cannot wait to see the range she will put into view tomorrow at her Presentation and Salon Show!!! Excited is an an understatement, just like the designs.......

See you at 1.45pm sharp. Until then here is a glimpse of whats coming.........